How Do you Deal with a Large Competitor?

We at Blackhawk Partners advise a number of companies in the path to growth.

Some of the most awkward situations we encounter on quite a regular basis is a software or other company about to be bullied by a 800 pound gorilla basically stating: “Sell to us or we will apply all of our resources to replicating your product and crushing you.”

How do one go about fending off such a threat?

In my opinion, the basic question you have to ask is: How credible is the threat?

In general, many early stage companies compete with bigger companies.

At the risk of oversimplifying the competitive dynamic….

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