We at Blackhawk Partners advise a number of companies in the path to growth.
Some of the most awkward situations we encounter on quite a regular basis is a software or other company about to be bullied by a 800 pound gorilla basically stating: “Sell to us or we will apply all of our resources to replicating your product and crushing you.”
How do one go about fending off such a threat?
In my opinion, the basic question you have to ask is: How credible is the threat?
In general, many early stage companies compete with bigger companies.
At the risk of oversimplifying the competitive dynamic….