How do you deal with a large competitor who is out to get you?

We at Blackhawk Partners advise a number of companies in the path to growth.

Some of the most awkward situations we encounter on quite a regular basis is a software or other company about to be bullied by a 800 pound gorilla basically stating: “Sell to us or we will apply all of our resources to replicating your product and crushing you.”

How do one go about fending off such a threat?

In my opinion, the basic question you have to ask is: How credible is the threat?



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