Why Is Patience So Important

I am often asked what it takes to start a company and see it prosper and succeed. Of course, there’s a long list of factors: money, people, technology, good advice, and judgment, to name a few. One thing I tell every person considering an entrepreneurial venture is the importance of having a lot of patience.

In a world of instant information, feedback, and connection we are spoiled into believing that everything is “instant.” That combined with overnight small business success stories makes patience all that much more difficult.

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