It is clear to anyone in the nonprofit sector today that fundraising is maybe the most important activity out there if you
want your organization not just to survive but also to thrive.
Most charitable nonprofits rely today upon the generosity of donors for some or all of their funding and many fundraising
focused businesses and consultants help nonprofits identify and cultivate individual donor prospects.
All good.. but what about branding? Do nonprofits at large pay enough attention to it?
I believe not.
For us though at the Financial Policy Council, branding is more than just a logo; it is the image and impression that sits
in our donors mind when our organization’s name is mentioned.