With Russia’s increasingly important role today on both the global political and business fronts – especially when it comes to oil trading – , ignoring Russia is clearly no more of an option.
The key though is truly understanding Russia and the Russians if you want to be truly effective in there.
So what does it really take to get in the Russian psyche and be an effective negotiator there?
1. Russia is huge: I can talk only about Moscow and Saint-Petersburg, because I don’t know how it works in other regions.
2. There are different types of business: You can pump oil and sell it to other countries, you can run you own restaurant or you can sell illegal drugs to criminals. I can tell only about legal businesses.